All Things Freelance Writing

#5: Cold Pitching with Maya Capasso

May 04, 2022 Jessica Walrack Season 1 Episode 5
All Things Freelance Writing
#5: Cold Pitching with Maya Capasso
Show Notes Chapter Markers

In this episode, we chat with freelance writer and cold pitch coach, Maya Capasso.

Like many of us, Maya had a rough start with cold pitching. She was uncomfortable with it because she didn't want to blindly cold pitch a huge list of contacts. However, she soon figured out a personalized approach that helped her to start closing deals. 

Now she's fine-tuned her approach, helps other writers with it, and is spilling all the details with us!

Listen to learn:

  • About her journey with cold pitching
  • An example of a cold pitch that landed her a deal
  • How long it should take to research prospects
  • How to identify with prospects to pitch
  • The components of a cold pitch
  • Mistakes to avoid
  • Overcoming mental obstacles
  • Following up on pitches

If you'd like to learn more from Maya or get in touch with her, you can find her at:
Website: mayacapswrites.com
Instagram: @mayacapswrites
Twitter: @mayawriting

Also, here's the link to the FB group where Maya and I met that is super awesome!
Female Freelance Writers

How Maya figured out cold pitching
Maya's cold pitch real life example
How much should you research each prospect?
How to select good prospects to research
How do you identify clients that value content?
The main components of a cold pitch
How to overcome mental obstacles to cold pitching
Following up on cold pitches
Cold pitching mistake to avoid
Where to find, follow, hire Maya