#5: Cold Pitching with Maya Capasso

In this episode, we chat with freelance writer and cold pitch coach, Maya Capasso.

Like many of us, Maya had a rough start with cold pitching. She was uncomfortable with it because she didn't want to blindly cold pitch a huge list of contacts. However, she soon figured out a personalized approach that helped her to start closing deals. 

Now she's fine-tuned her approach, helps other writers with it, and is spilling all the details with us!

Listen to learn:

• About her journey with cold pitching
• An example of a cold pitch that landed her a deal
• How long it should take to research prospects
• How to identify with prospects to pitch
• The components of a cold pitch
• Mistakes to avoid
• Overcoming mental obstacles
• Following up on pitches

If you'd like to learn more from Maya or get in touch with her, you can find her at:
Website: mayacapswrites.com
Instagram: @mayacapswrites
Twitter: @mayawriting

Also, here's the link to the FB group where Maya and I met that is super awesome!
Female Freelance Writers

Chapters

• 0:58 How Maya figured out cold pitching
• 5:45 Maya's cold pitch real life example
• 12:13 How much should you research each prospect?
• 13:48 How to select good prospects to research
• 15:31 How do you identify clients that value content?
• 16:19 The main components of a cold pitch
• 18:27 How to overcome mental obstacles to cold pitching
• 21:28 Following up on cold pitches
• 22:38 Cold pitching mistake to avoid
• 23:44 Where to find, follow, hire Maya